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Insights from the industry

Happy New Year from Educate! What’s Next??

Happy New Year from Educate! What’s Next??

Posted on January 16, 2019 by Daniel Farrell

2018 was an extremely busy but exciting year at Educate. Not only did we add new and innovate products to our portfolio but we also won a number of new clients who are now going to benefit from our marketing leading strategy and tech stack. We won’t be stopping there though….

In 2019 we plan on staying ahead of the curve by further innovating our product range and providing our clients with the means and methods to capitalise on the latest market trends

Here are some of the things to look out for in the upcoming year

  1. Content Marketing – Whilst this isn’t exactly a “new” trend it’s arguably becoming more important than ever . If you want to get in touch with your customer base in a meaningful and insightful way then content is the way to go. Competition has never been more fierce and by developing content that elevates you above the rest an increase in business won’t be far behind
  2. Marketing Automation – We launched our marketing automation platform earlier this year and our clients have been reaping the rewards ever since. Using the landing page builder, CRM & Email automation systems they have been able to engage with their potential customers like never before. With the introduction of AI elements marketing automation should become an essential part of any marketing strategy this year. This leads us very nice on to point 3….
  3. Artificial Intelligence – No matter how much time we spend optimising & improving the performance of each and every campaign we run we are only human after all. The surge in AI adoption means more often than not we can implement sophisticated technology to monitor and amend campaigns 24/7. We plan on developing our AI tech stack further in 2019 further improving our already stellar ROI
  4. Research & Big Data – We can’t plan an effective campaign without researching who we’re working for and the wider market. Using big data and the plethora of research tools currently available we can predict outcomes and benchmark the activity we’re going to run against your competitors. In a market where the competition is becoming increasingly fierce this kind of data is invaluable

There you have it! Above are just 4 of the trends we’re looking to develop over the coming months. If you want to find out how they can benefit your institution please get in touch here or download our media pack here for more information

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