A morning at the BBC
Can universities be masters of their post-Brexit destiny?
You are invited to spend the morning in the heart of the BBC.
BBC Global News (the global, commercial arm of BBC News who operate BBC World News and BBC.com) have been partners with Educate for 10 years. Together we help Universities connect with fantastic BBC content via advertising and sponsorship, offering access to overseas students considering coming to the UK.
This event comes at a crucial time; As universities face a financial crisis with EU student numbers falling, Branwen Jeffreys, the BBC’s Education Editor will talk about the impact of Brexit. Andrew Hargreaves, an expert in applicant behaviour and university recruitment performance, will look at what the numbers are saying. Mark Garratt, Director of External Affairs at Bradford University, will show us how they are rising to the challenge of international student recruitment.
We will end the morning with some recommendations on how to market to ‘higher education intenders’, one of the key audience segments the BBC reaches.