In May of last year, LearnSignal were awarded Gold ALP status and were looking to launch their online, on-demand study platform to a global ACCA audience. The objectives were to raise large-scale awareness of what was a new brand to the market, and to begin immediate generation of sign-ups to LearnSignal.
Through close consultation, we established a group of key initial markets to begin promoting to with a view to building an initial ‘hub’ of users from which to expand. To begin with, we focused on display and targeted emails, introducing the brand and looking for groups who would be most likely to sign up quickly – students who had been unsuccessful in their exams, were self-taught or already studying online.
This strategy yielded initial success, so subsequent campaigns were designed to increase the reach of LearnSignal, and we started to incorporate global newswires, whilst continuing with weekly communication to the previously established core groups. Due to the continued success, email targeting has been widened and coupled with thought-leadership activities such as webinars generating new enrolments each week and establishing LearnSignal as a key global provider of ACCA tuition.